Can PPC Bully Revive My Dead Campaigns? – Part 3
In my last post in this series I reported that I had seen a 216% ROI using PPC Bully to revive a previous campaign of mine. I thought I would follow up and let you know how things have been going. I wish I could tell you that I continued to see great returns, but that’s not the case. I let the campaign continue running for a week but only had one conversion. I noticed that the other affiliate that had been running similar ads for 25 days began to stop showing up. I had created a really great site with lots of content and reviews, running ads with very high CTR, was seeing over 40 – 50% CTR on my landing pages, but it wasn’t enough. Once I saw other affiliates who had been running for a long time stop their ads I realized that the niche was just too small.
In this experiment I went after a very small niche and apparently the demand was just not that great. PPC Bully helped me find the right ads, keywords, and landing pages in that niche, but it still couldn’t guarantee profitability. This will not be the last post in this series because I have 9 other PPC Bully projects that have been collecting data for much larger niches. In my next post I will talk a little more about these. I still think PPC Bully is a great tool and worth the money based on how much time it has saved me. Until then keep launching campaigns and testing them because each failure brings you closer to success.
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Hi Jason,
Just found your website and really impressed with the reviews and stuff, thanks a bunch. Like so many people, we’re all looking for software to help us with different campaigns we’re running and I had half an eye on PPC Bully. So your next posts will be interesting.
I’ve also been looking into “online commercial intent” or OCI and found some astonishing differences in keywords (keywords that people actually buy from and not just searching for extra info). For example, the oci on “all xbox 360 games” is 76% and for “all games for xbox 360″ it’s 39%. So even though both keywords have similar traffic, an extra word in the keyword makes one hell of a difference to the buying habits.
I’ve started using a bit of software that automatically calculates these variables and like you I’m gonna test like crazy. I’ll let you know how I get on.
Thanks for your comment Des. I’ve never looked into OCI but it sounds very interesting and I’d like to know what you find out with that software. I’ve been up to a lot of things lately and as soon as I get a chance I will post some updates. I’ve got some really good stuff coming so look out.
Jason, good stuff thanks for sharing your experiment…looks like it fizzed out because of supply and demand. There’s a bunch of problems using keywords as a source of driving traffic and volume, even though Des has valid and logical points for OCI…I’ve found PPC in general, you eventually will hit a wall and cap out with the number of quality clicks you get from any keyword, especially in niches having lower demand and over supply, cheers John.