Quick Tips: Prosper202, CPA Offers, and Email Campaigns
Today I want to share a tip that I use for tracking my email campaigns in Prosper202. I like to see everything in one place, especially my expenses and earnings. Most autoresponders like Aweber and MailChimp have fantastic tracking that will tell you how many messages were delivered, opened, bounced, and how many clicked the links. But I want to know how many converted, what list did they come from, what email caused the conversion, etc. That’s why I use Prosper202 when I want to measure the performance of CPA offers marketed to email lists. When properly configured, you can track the campaigns that you are using to build your lists side by side with your email campaigns. For me, this is exciting because I can see the cost to acquire a lead offset by the money I’m making from marketing to my list. I’m not going to go into detail on how you set up your campaigns for building your list, but what I typically do is this:
- Create a set of squeeze pages and a thank you page
- Create my own Aff Network in Prosper202 called private
- Create a new Aff Campaign in Prosper202 called lead
- Create ads and links for this new network/campaign
- Place the tracking script on my squeeze pages
- Put the Prosper202 tracking pixel on my thank you page
- Drive traffic to the squeeze pages
Configuring Prosper202 for Email Campaigns
- The first thing I do is create a new PPC Account in Prosper202 by navigating to Setup -> PPC Accounts. I use MailChimp for my email marketing, so I would call the new PPC Account MailChimp.
- Next add all of the CPA offers into Prosper202 that you plan on promoting to your list.
- I usually create a single ad for each offer called Email but you could create a different ad for each email in your autoresponder. That’s too much hassle for me though.
- Now it’s time to create the links (direct) that you will embed in your email campaigns. As you create links, choose the PPC Account you created in step 1 and set the cost per click to $0.00.
Now use the links you just created in your autoresponder series. I typically add some information to each link with the t202 parameter. For example a link may link like:
http://xyz.com/tracking202/redirect/dl.php?t202id=1234&t202kw=contact3-lista
Using this technique you can see exactly which emails and lists are generating leads to your CPA offers. The benefit of this is to know where you may need to improve your messages by switching out offers for example. Also, because you set the cost per click to $0.00 in step 4, this traffic will appear to be free in all the Prosper202 reports. You’ve already paid for those subscribers so there’s no need to muck up your reports when the traffic doesn’t cost you anything. If you’re using Prosper202 in a unique way I’d love to hear about it.
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